eMUSIC BREAKS DOWN THE WALLS:
ADDS CONTENT FROM YOUTUBE, FLICKR AND WIKIPEDIA
PLUS SUPPORT FOR MAJOR SOCIAL NETWORKS

New Features Give Consumers More Musical Context Than Any Other Retailer

NEW YORK, July 22, 2008 -- eMusic the world’s largest retailer of independent music and world’s second largest digital music service after iTunes, today begins a major transformation of its website and becomes the unequivocal best place for music discovery on the web. A host of new Web 2.0 features will offer eMusic customers more musical context than any other site by pulling in relevant content from around the web and allowing them to share their finds with their friends on major social networks, bookmarking sites and blogs.

The new features break the online music retail mold and recognize that consumer music discovery behavior has changed with the popularity of social networking sites, blogs and simply the vast amount of information available on the web.

The first of the changes will be integrated into a redesigned eMusic album page, the most popular page on the site. Beginning today, eMusic customers will not only see album information and track-listing on the page, they will see imported content from YouTube, Flickr and Wikipedia for the artist whose music they are exploring.

eMusic’s “taste-making” customers can also now share their finds outside the eMusic community. They can bookmark the album page or send it to their social network feed on 18 of the most popular social media sites, including Facebook, Digg, Del.icio.us, Twitter, Stumble Upon and more. eMusic will add support for more sites over time.

"Stores like iTunes, Amazon and even the new Rhapsody are missing the boat," said David Pakman, President and CEO of eMusic. "Blogs and recommendations from friends are now more relevant in music discovery than what music critics have to say, but what's missing is a place that brings that all together. eMusic is that place. This is the first of six months of dramatic product improvements which we believe will set the bar for the way "long tail" retailers -- and indeed all entertainment retailers -- must function online."

eMusic also devised a new browsing widget to surface relevant editorial material on every artist from its vast archives. The new widget will make it easy for customers to sample eMusic's award- winning editorial content, including eMusic Dozens, Spotlights and Q&As, allowing them to take a deep dive into the artist's work. Customers can also check out a range of album reviews by eMusic, All Music Guide and fellow eMusic members. And the eMusic album page will still offer customers an exhaustive listing of similar artists and the chance to view the playlists and music downloads of members with similar tastes.

The new eMusic album page includes real-time integration with YouTube and Flickr developer APIs. And through the use of Ajax and JavaScript, it enables members to conduct several key actions without having to leave the page such as Tell-a-Friend, Writing a Review, Save for Later and Post to Web.

Each month through the end of the year, eMusic will launch dramatic new features that focus on delivering relevant musical context from the web to enhance the discovery experience. These will include a new home page, a third generation recommendation engine, innovative new search and browse functionality and new artist and audiobooks pages, all bringing in best-of-the-Web content and encouraging users to publish their findings to their friends and around the web.

About eMusic
eMusic is a specialty digital entertainment retailer that has been at the forefront of offering MP3 downloads and customer-friendly prices since its inception in 1998. The company is focused on serving customers aged 25 and older by offering independent music and audio books in a universally compatible format at a great value. It is the world’s largest retailer of independent music and the world’s second-largest digital music service after iTunes, with more than 4 million tracks from 33,000 of the world’s leading independent labels and thousands of titles from top audio book publishers. To super-serve its more than 400,000 customers, eMusic provides award-winning editorial content, a vibrant online community and unrivaled music discovery tools. eMusic’s subscription-based service offers free music downloads or one free audio book at sign-up, giving consumers an inexpensive, low-risk way to explore great new music and books they wouldn’t find otherwise. Based in New York with an office in London, eMusic is available in the U.S., Canada and all 27 E.U. nations. eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.

NOTE: eMusic is a registered trademark and eMusic.com is a trademark of eMusic.com Inc. All other trademarks are the property of their respective owners.

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